Digital Marketing Internship Program is an innovative internship program that aims at online internship placement opportunities in digital marketing to students. 

Course Code: DW- 102

Duration: 3-6 months

Mode: Online

Level: Beginner to Intermediate

Prerequisites: A grasp or general awareness of what social media is and what search engines do.

Course Overview

The Digital Marketing Internship at Digi-Workup provides a great opportunity to develop and improve the skills in the main branches of digital marketing. Interns will get practical experience in actual online campaigns, discover how to bring traffic and engage the audience, and generate leads. This internship is suitable for people who would like to begin a career in the rapidly developing area of digital marketing.

Learning Objectives

By the end of this internship, interns will:

1. Get to know the basics of digital marketing and how it connects to business planning.
2. Learn all the fundamental and advanced aspects of the campaigns on Google Ads, Facebook Ads and other platforms.
3. Understand what SEO (Search Engine Optimization) is and how to enhance website position in search engines.
4. Establish CDOP to market content to intended target group and to bring out a favorable perception of the brand.
5. Learn about the best practises for using email marketing and automation to manage leads and customers.
6. Get reports from Google Analytics and other analytic insights from social media platforms.

Course Modules

1. Digital Marketing for Beginners

1. What are the major categories and methods in digital marketing?
2. Knowledge of the marketing funnel, its stages – awareness, consideration, conversion.
3. Overview of inbound and outbound marketing differentiation.

2. Search Engine Optimization (SEO)

1. Introduction of on-page and off-page optimization.
2. Some of the most important strategies include; Keyword research and optimization.
3. Google Search Console, Ahrefs, SEMrush.
4. Writing of SEO friendly content and meta tags.

3. It is also abbreviated as PPC or Pay-Per-Click Advertising.

1. Google Ads and PPC advertising basics.
2. Keyword bidding and advertisement positioning techniques.
3. Google Ads account, account creation and campaign management.
4. Measuring the effectiveness of an advert and how to get the best results on conversion rates.

4. Social Media Marketing (SMM)

1. Designing relevant and efficient social media marketing strategies for the use of social media tools such as Facebook, Instagram, Linked In and twitter.
2. Defining the ways to produce interesting content and knowing the target audience.
3. Paid Facebook and Instagram Ads, and LinkedIn Ads.
4. ROI and engagement analytics as the major aspects of ROI management.

5. Content Marketing

1. Role of content in digital marketing.
2. Writing engaging blog content, videos, infographics and many others.
3. Further, creating content strategies in order to attract the attention of the target audience.
4. Social media content creation tools (content calendar tools like Trello and Hootsuite, Buffer).

6. Email Marketing and Automation

1. Managing an email list.
2. How to design effective email marketing message utilizing Mailchimp as well as Sendinblue.
3. Segmentation and Personalization.
4. Overview of the basic concept of using email automation in lead nurturing.

7. Analytics and Reporting

1. Google Analytics Basic Tutorial.
2. Monitoring web traffic, users’ activity and conversion rates.
3. Knowing such KPIs as CTR, bounce rate, time spent on the site.
4. Employing knowledge to fine-tune the approaches to marketing.

8. Influencer and Affiliate Marketing

1. Partnering with opinion leaders in a bid to advertise certain products or services.
2. Affiliate marketing management and affiliate marketing performance evaluation.
3. Learning about the use of micro influencers in specific niches.

9. Local SEO and GMB

1. Local SEO for small business.
2. Maximizing the Google My Business listings.
3. Using online reviews for increasing the visibility of local business through search engine optimization.
4. The first two areas are NAP consistency and local citations.

10. Conversion Rate Optimization (CRO)

1. Getting to know what CRO is all about.
2. Improving landing pages for better leads capture.
3. Headline and CTA test, form design test, and the test for the form of the button.
4. Heat mapping and user journey mapping to increase conversion.
5.  

Projects

Interns will work on live projects, such as:

1. Creating an online marketing plan for a small business.
2. Managing an account with Google Ads for an e-commerce website.
3. Writing blog articles for a client, developing social media posts, and designing an email marketing strategy.

Web analytics and reporting for optimization of SEO.

Tools and Technologies

1. SEO Tools: The tools that were used includes Google Search Console, Ahrefs, and SEMrush
2. Advertising: Google ads, Facebook ads manager
3. Email Marketing: Mailchimp, Sendinblue
4. Analytics: Google Analytics, Facebook Insights
5. Social Media: Hootsuite, Buffer

Career Outcomes

Interns completing this program will be prepared for roles such as:

1. Digital Marketing Executive
2. SEO Specialist
3. PPC Campaign Manager
4. Social Media Marketer
5. Content Marketing Specialist
6. Mentorship and Support

Digi-Workup will provide interns with one-on-one training from other digital marketers, feedback on the campaign’s performance, and training throughout the program.