Graphic Design Internship Program is an innovative internship program that aims at online internship placement opportunities in digital marketing to students.

Course Code: DW- 103

Duration: 3-6 months

Mode: Online

Level: Beginner to Intermediate

Prerequisites: No prior design knowledge or experience is required but the candidate should have prior experience with design tools.

Course Overview

The Graphic Design Internship at Digi-Workup is intended to provide internships with hands on experience in design, to help interns build their ideas and abilities. By working on live cases, interns will be able to design meaningful and aesthetic graphics to be used in online and offline platforms. This program will be especially suitable for those who want to get a job in a graphic design field and have no prior experience.

Learning Objectives

By the end of this internship, interns will:

1. Understand basic rules that concern the design process as a graphic designer such as typography, use of colour and arrangement or placement of graphics and images.
2. Master the most used design tools as the adobe Illustrator, Photoshop and In-design among others.
3. Design logos, branding, social media images/headlines and any marketing item that might be required.
4. Learn how to design for both print and electronic media.
5. Find out how to be creative while adhering to brand standards on the specific project.
6. Make yourself aware of the trends in visuals and designs.

Course Modules

1. Graphic design basics

1. Brief history of graphic design and its application in the area of branding and advertising.
2. Awareness of design from the conceptual stage through to implementation.
3. Introduction to design principles: opposition, parallelism, symmetry, vicinity, and rhythm.

2. Typography and Color Theory

1. Fundamentals of typography: They include font pairing, hierarchy and readability.
2. Working with color: knowledge of color combinations, colors and their effects, and contrast.
3. Balancing the design through typography and colour.

3. Design Software: Adobe Photoshop

1. Introduction to Adobe Photoshop: workspace, tools, and layers.
2. Image manipulation, editing and enhancement, and photo retouching.
3. Creating contents for Facebook posts, posters, and billboards.
4. Web and print exporting of graphics.

4. Design Software: Adobe Illustrator

1. Introduction to Adobe Illustrator: basic information about workspace and vector designing.
2. Logo design, icon design, illustration.
3. It covers working with shapes, paths as well as the pen tool.
4. Basic typographic and text effects in Illustrator.

5. Design Software: Adobe InDesign

1. Introduction to Adobe InDesign: designing covers for brochures, magazines and fliers.
2. Learning how to design grids and layouts for multiple page documents.
3. Applying text, image and typography in long documents.
4. Files for print and knowing about bleed, margins and trim.

6. Branding and Logo Design

1. Recognizing what brand identity is and what it comprises of (logos, colors, typefaces).
2. Making meaningful and effective logos.
3. Creating branding accessories such as business cards, letterheads and package designs.
4. Case studies: examining the case of successful brand image strategies.

7. Print Design and Layout

1. Designing for print: understanding of what resolution means, what file formats are, and the difference between CMYK and RGB colour models.
2. Designing fliers, billboards and even designing the outer cover of some packaged goods.
3. Creating files for production of print ready.
4. Interaction with printers and knowledge of various types of printing.

8. Social Media and Digital Graphics

1. Creation of content that will be shared on the social media platforms (Facebook, Instagram, linkedin and others).
2. Guidelines for designing banners, cover photos, and social network ads.
3. The use of an adaptive approach when creating web graphics for different platforms and screen resolutions.
4. Animation of logo, creating animated GIFs and simple motion graphics.

9. Module Title: UI/UX Design Introduction (Optional)

1. UI/UX design, the fundamental of designing for both web and mobile applications.
2. Explaining what user interface elements are and how to design with the user in mind.
3. Designing a structure of a website along with access to tools like Figma and Adobe XD to create wireframes and prototypes.
4. A practical approach of solving user problems through design using design thinking.

10. Portfolio Development

1. Building a professional portfolio of works as a designer.
2. Developing cases for each project so that the design process can be shown.
3. Creating an online portfolio in Behance or on personal websites.
4. Some of the best ways to present work to potential clients or employer.

Projects

Interns will work on a variety of real-world design projects, including:

1. Creating a branding identity for a new company.
2. Designing graphics for social media for an advertising campaign.
3. Creating designs for posters, fliers and banners for events.
4. Developing advertisement content for the e-commerce platforms.
5. Tools and Technologies
6. Design Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
7. Prototyping Tools: These include Figma and Adobe XD though Adobe XD is not mandatory for UI/UX designers.
8. Portfolio Platforms: Behance, Dribbble

Career Outcomes

Interns completing this program will be prepared for roles such as:

1. Graphic Designer
2. Branding Specialist
3. UI/UX Designer (if the optional module has been developed).
4. Social Media Designer
5. Print Designer
6. Mentorship and Support

The interns will be trained one on one by the senior graphic designers in the Digi-Workup company. They will also receive ongoing comments on their design projects and the portfolio so as to know the areas they should work on in order to enhance the quality of their work.